Our Story

From the heart of Egypt, nourished by the Nile's waters, we proudly introduce Roo, a brand dedicated to nurturing the tenderest souls. Our garments are lovingly created using only the finest Organic Egyptian Cotton, and we are proud to share that all our fabrics are now GOTS certified, ensuring the highest standards of environmental and social responsibility. These are not merely clothing; they are symbols of love, care, and true sustainability.

Each piece reflects our unwavering commitment to ethical practices, locally sourcing our exceptional cotton and producing with the utmost care. We believe in a deep harmony between nature and our creations, where every sustainable fiber and thoughtful stitch underscores our dedication to the environment. Beyond the gentle comfort our garments offer, Roo aims to build a nurturing haven for new mothers. Being more than just an e-commerce platform, we are a community that provides support, education, and a sense of belonging.

Environmental responsibility is a core tenet of our brand. From the careful cultivation of our organic materials to our mindful packaging, we actively minimize our ecological footprint. We've eliminated single-use plastic and ensure responsible recycling when needed. Our packaging is thoughtfully designed to be recyclable, reusable, and green, embodying our commitment to a sustainable future.