About Us

Kan-ga-roo (noun)
Any of various large herbivorous marsupials of the family Macropodidae of Australia and adjacent islands, having short forelimbs, large hind limbs used for leaping, and a long tapered tail.

We are an Egyptian brand, that ethically and sustainably produces 100% Organic Egyptian Cotton baby garments and essentials. All our raw materials are sourced from- and made with love in Egypt.

Our fabric dyestuff  is GOTS Certified (GOTS certificate is a textile production certification that limits the use of toxic bleaches, dyes and other chemical inputs during the production process of textiles. It is internationally recognized as the toughest organic textile standard because it goes far beyond verifying the organic farming process to include every step of manufacturing. )

Not only do we care about our children’s well-being, but our mommies’, too;  our platform is not just an e-commerce one, but a safe space that offers new mommies the support and education they need.

At Roo, environmental sustainability is key. From the very beginning of our production process, we try to minimize our industrial waste, pack and store our finished goods in a way that does not require single-use plastic wrapping, even at the rare occasion where we’re forced to use plastic, we ensure that goes straight to recycling. Our packaging is recyclable, reusable, and totally green.

At Roo, nothing goes to waste.