Kindred Spirits

Embrace the gentle warmth of Spring with our new collection for little humans. Designed with the softest organic Egyptian cotton and adorned with charming details, "Kindred Spirits" ensures your children stay cozy, comfortable, and feeling loved all season long.

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Featured products

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Wrap-A-Roo

Oat Milk Baby Wrap Oat Milk Baby Wrap

Oat Milk Baby Wrap

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Oat Milk Baby Wrap

LE 890.00 EGP
LE 890.00 EGP LE 890.00 EGP
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Baby Wraps

Baby Wraps

Introducing the Roo Baby Wraps CollectionWrap your little one in love with...

Baby Wraps

Roo's fabrics are now GOTS - Global Organic Textile Standard - certified by ICEA. Lic. No.: ICEA-TX-273

the story of Roo

Meet Roo, an Egyptian brand born from a deep wellspring of love and care, dedicated to dressing your little ones in the purest embrace of now GOTS-certified Organic Egyptian Cotton. More than just clothing, Roo embodies a philosophy that cherishes both baby and planet, rooted in sustainable practices, ethical sourcing, and a profound respect for the land that nurtures us.

Join us as we explore how Roo is crafting gentle garments and fostering a supportive community, nurturing not only newborns but also the world they will inherit.

Read our full story.
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