Meet Roo, an Egyptian brand born from a deep wellspring of love and care, dedicated to dressing your little ones in the purest embrace of now GOTS-certified Organic Egyptian Cotton. More than just clothing, Roo embodies a philosophy that cherishes both baby and planet, rooted in sustainable practices, ethical sourcing, and a profound respect for the land that nurtures us.

Join us as we explore how Roo is crafting gentle garments and fostering a supportive community, nurturing not only newborns but also the world they will inherit.