Kindred Spirits: The Heart Behind Our Spring Collection.

As parents, we often observe and are in awe more times than we can count by the beautiful, unspoken connections our children form – a shared giggle over a fun game, a comforting hand offered to a friend, a mutual fascination with a tiny ladybug. These moments of pure, effortless bonds embody the very essence of what we call "kindred spirits."

It's this feeling of belonging, of shared joy, happiness and understanding, that is what inspired the name of our new spring collection of organic Egyptian cotton clothing for kids.

On the day, shooting these pieces, we watched our young ones forming bonds, laughing together, running barefoot on the grass and immediately we knew that Roo was part of a core moment in their childhood. A memory of a happy day, and that is why we’re honoring the day by the collection name.

More than just soft and gentle on delicate skin, our clothing is designed to nurture a sense of comfort and ease, allowing children to move freely and connect with the world around them. Just like kindred spirits find each other effortlessly, our collection embraces a natural harmony with your child's well-being and the environment.

We chose "Kindred Spirits" to represent:

• The Innate Connection of Childhood: Spring is a time of blossoming friendships and renewed social interaction. Our collection celebrates the ease with which children connect.
• Our Shared Values with You: As parents who prioritize the health and happiness of their children, you are our kindred spirits.
• The Gentle Touch of Nature: Our Organic Egyptian cotton is cultivated and crafted with respect for the earth, mirroring the delicate beauty of the spring season. Just as nature nurtures growth, our clothing gently embraces your child.
• Comfort and Freedom: "Kindred spirits" often find solace and ease in each other's company. Similarly, our clothing is designed for ultimate comfort, allowing children the freedom to explore, play, and connect without restriction.

This spring, we invite you to explore our "Kindred Spirits" collection. Each piece is thoughtfully created to be soft, safe, and sustainable, embodying the pure and joyful connections that make childhood so precious. We hope our clothing becomes a part of your children's adventures, fostering comfort and allowing their natural kindred spirits to shine.

*Watch Kindred Spirits here.