Autumn Tales

A season of gentle chills and storybook nights calls for the softest essentials. Autumn Tales unfolds a wardrobe made for cozy adventures; pajamas, zip-up footed onesies, and everyday bodysuits in the most buttery-soft ribbed fabric. Designed in a palette of earthy solids and enchanting patterns like Moon Whispers, Plum Drops, Forest Stripes, and Rose Starling, each piece captures the quiet magic of fall and its matching hues. Perfect for layering, lounging, and making memories as the leaves turn.

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Wrap-A-Roo

Baby Wraps

Baby Wraps

Introducing the Roo Baby Wraps CollectionWrap your little one in love with...

Roo's fabrics are now GOTS - Global Organic Textile Standard - certified by ICEA. Lic. No.: ICEA-TX-273

the story of Roo

Meet Roo, an Egyptian brand born from a deep wellspring of love and care, dedicated to dressing your little ones in the purest embrace of now GOTS-certified Organic Egyptian Cotton. More than just clothing, Roo embodies a philosophy that cherishes both baby and planet, rooted in sustainable practices, ethical sourcing, and a profound respect for the land that nurtures us.

Join us as we explore how Roo is crafting gentle garments and fostering a supportive community, nurturing not only newborns but also the world they will inherit.

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